What connects Armistice Day and online shopping?

In September of this year, I watched my television with horror. Young British lions in Basra were baling out of a Warrior armoured vehicle that was engulfed in flames, in the face of an angry mob armed with petrol bombs. A few weeks earlier, three young men from the same regiment had died in a roadside bomb explosion in Al Amarah. I would like to contrast these dreadful incidents with the way that some British online shopkeepers support our troops serving their country overseas. ...